What's Next Interactive
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Experience: About Us
Kathryn Campbell, Principal
Kathryn Campbell, Principal for What's Next Interactive Inc., has more than 20 years of marketing and research experience within the Advertising and Internet industries. She held senior management positions with Ogilvy Advertising, USWeb/CKS, marchFIRST, Whittman-Hart, and Avenue A/Razorfish before founding What's Next Interactive. Kathryn founded What's Next Interactive to provide an objective, independent consultancy focused on providing trustworthy advice on emerging trends in interactive design. Both success and innovation are important to our clients, and What's Next Interactive uses proven methodologies grounded in user research and business analytics while encouraging experimentation and creativity.

Ms. Campbell has led site redesigns and new application development for dozens of premier clients, including:
  • Toyota Motor Sales USA (current client)
  • Toyota Financial Services
  • Mitsubishi North America
  • Mazda USA
  • Walt Disney Parks & Resorts Online
  • Union Bank of California
  • City National Bank
  • Ditech
  • Mattel Hot Wheels
  • mEgo Inc. (current client)
  • Shoes.com
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"Kathryn's expertise and understanding of the end user is fantastic. She can think strategically and align that creativity with immediate action steps companies can implement."

Mark Middlebrook
SVP, eCommerce
City National Bank