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Case Study: Boutique Interactive Agency
Business Strategy Case Study

An award-winning Flash boutique agency engaged What's Next Interactive to assist them in defining their strategic vision for growth. The engagement included stakeholder interviews, brand definition exercises, a SWOT analysis and development of a three year strategic plan, complete with supporting operational plans for key areas of the business.

The result: A satisfied client with a clearly defined brand essence and more focused business development and recruiting efforts that have laid the groundwork for continued growth and success.

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"Kathryn's expertise and understanding of the end user is fantastic. She can think strategically and align that creativity with immediate action steps companies can implement."

Mark Middlebrook
SVP, eCommerce
City National Bank