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Case Study: mEgo
Research and Vendor Management Case Study

mEgo, a portable identity product for use on social networks, asked What's Next Interactive to validate and refine their new product concept in May 2006. In addition to conducting user research and providing feedback that substantially refined the product concept, What's Next Interactive identified and engaged a customized design and development team to speed the product prototype to a successful launch.

The result: Within seven months, the mEgo product concept was refined, requirements and design stages were completed, and a prototype successfully launched.

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