Case Study: Mitsubishi North AmericaStrategy and Vendor Management Case Study
When Mitsubishi changed advertising partners in 2005, they were concerned that the switch not impact the successful launch of the 2006 Eclipse that summer. Furthermore, the four year old site needed an updated look to benefit from the significant ad dollars that would push thousands of new customers to mitsubishicars.com. In short, Mitsubishi wanted a site wide refresh, all-new vehicle section, experience microsite and online ad campaign - and they wanted them in four months, with a brand-new set of agency partners! Three different agencies were expected to coordinate their work on the online projects alone. What's Next Interactive was called in to provide team facilitation and an integrated interactive strategy.
The result: on-time launch, record-breaking site traffic, and vehicle sales that exceeded target.
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