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Is your site useful, usable and desirable?
An effective, differentiating site should meet users' rational and emotional needs -- and do so better than anyone else in the category.

Breakthrough design doesn't come from a textbook. It comes from gathering meaningful insights from your customers, finding new ways to interact with them, and checking back with them regularly to make certain that you've gotten in right. That process — user-centered design — forms the core of our approach to digital strategy and Web site design.

Blog: Trends in New Media
Interact with our experts on emerging technologies, innovative interface designs, books, blogs and industry events.

Video Interviews
Usable, Useful and Desirable
WNI founder Kathryn Campbell talks about usability and its role in new media.

User Centered Design
Involving your customers throughout the process will save money and make your site better.

Wasted Space
Here's why 80% of most sites' pages don't get any traffic.

Video Interviews require Flash and Javascript.

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"Kathryn's expertise and understanding of the end user is fantastic. She can think strategically and align that creativity with immediate action steps companies can implement."

Mark Middlebrook
SVP, eCommerce
City National Bank