What's Next Interactive
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Services: User Experience
Designing with your customer, not for them.
What's Next Interactive has proven over and over again that a user-centered design approach helps ensure marketplace success and positive return on investment. Our user experience expertise has evolved over hundreds of usability interviews and dozens of online surveys for both established firms and start-ups, including Amgen, Allergan, City National Bank, Ditech, Mazda, mEgo and Shoes.com. We bring a unique level of competence in both qualitative and quantitative, online and offline research experience to our engagements. We believe in continuous, iterative measurement and testing. The result is a strong analytical basis for decision-making that encourages innovation while minimizing risk.
  • Competitive benchmarking
  • Requirements gathering and validation
  • Brand persuasion research
  • Persona and user scenario development
  • Usability testing
  • Site satisfaction benchmarking
Next: Vendor Selection & Management

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"Kathryn's expertise and understanding of the end user is fantastic. She can think strategically and align that creativity with immediate action steps companies can implement."

Mark Middlebrook
SVP, eCommerce
City National Bank