What's Next Interactive
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Services: Strategy
Building your brand through digital strategy.
At What's Next Interactive, we believe that your primary goal as a business should be to build brand differentiation and loyalty. Everything you do, online and off, should answer the question "Why choose my brand over someone else's?" To that end, we believe in starting with development of a clear business and brand strategy first, and only then looking at how the brand can best be supported online.

What's Next Interactive has helped both interactive design agencies and in-house interactive teams develop a clearer focus for their services in the digital marketplace. Whether you are trying to clarify your existing offering in the interactive marketplace or launch a new online brand, What's Next Interactive brings the business strategy skills and interactive industry knowledge necessary to help you define and achieve success.
  • Key Stakeholder interviews
  • Man on the Street interviews
  • Ethnographic research
  • SWOT Analysis
  • Positioning studies
Next: User Experience

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"Kathryn's expertise and understanding of the end user is fantastic. She can think strategically and align that creativity with immediate action steps companies can implement."

Mark Middlebrook
SVP, eCommerce
City National Bank